The Utah Real Estate Market in 2025: What Every Agent Needs to Know (Complete Guide + Data)
By Nielsen Creative Co. | Published November 8, 2025 | 12 min read
Look, I'm not going to sugarcoat it—if you're a Utah real estate agent still using the same strategies you used in 2022, you're probably feeling the struggle right now.
And honestly? I get it.
The Utah real estate market feels... different. Homes are sitting longer. Buyers are pickier. Sellers are confused. And everyone's asking you questions you're not quite sure how to answer anymore.
So let's talk about what's actually happening in Utah's housing market right now—not the doom-and-gloom headlines, not the "just wait it out" advice, but the real data and what you can do about it.
In this comprehensive guide, you'll discover:
Current Utah real estate market statistics and trends
Where growth is actually happening (spoiler: it's not downtown anymore)
The 3 critical market shifts every Utah agent must understand
How to answer your clients' toughest questions with confidence
Proven marketing strategies that work in 2025's balanced market
Utah Real Estate Market Overview: The Numbers You Need to Know
Here's something that might surprise you about the Utah housing market: 138 people are moving to Utah every single day.
I'll give you a second to let that sink in.
That's not a typo. Every 24 hours, Utah gains the equivalent of a sold-out concert at Red Butte Garden. We're talking about 50,000+ new residents annually. These aren't just numbers on a spreadsheet—they're families from California, professionals from New York, remote workers from Texas, all choosing Utah as their new home.
Utah Population Growth 2025: The Key Statistics
Total population: 3,506,838 (just crossed 3.5 million!)
Annual growth rate: 1.5% (4th fastest-growing state in America)
Daily new residents: 138 people
Median age: 32.4 years (youngest state in the nation)
Unemployment rate: 3.2% (vs. 4.3% nationally)
So why doesn't it feel like that when you're looking at your listings sitting on the market?
That's the question we're going to answer.
The Utah Housing Market Shift: What Changed Between 2022 and 2025
Remember the Utah real estate market in 2022? (Of course you do. Who could forget?)
Back then, you could list a property on Thursday and have multiple offers by Saturday. Buyers were waiving inspections left and right. Sellers were in total control. Some of you were probably working 70-hour weeks just trying to keep up with demand.
Fast forward to November 2025, and here's what the current Utah real estate market looks like:
Current Utah Real Estate Market Statistics (September 2025)
Metric Current NumberYear-over-Year Change Active Listings 19,153 homes↑ 15.8%Days on Market 55-61 days↑ 42%Median Home Price $586,800↑ 6.9% Homes Selling Above Ask 19%↓ 2.9 points Months of Supply 5 months Balanced market Homes Sold 3,328↑ 3.6%Now, before you panic about the Utah housing market trends, let me tell you what this is NOT:
❌ This is NOT a Utah real estate crash
❌ This is NOT 2008
❌ This is NOT the end of Utah's real estate boom
This is a market correction. This is stabilization. This is actually... kind of healthy.
And here's the thing most real estate agents in Utah are missing: this shift is creating massive opportunities for the agents who know how to adapt.Where Is Utah's Real Estate Growth Happening? (County-by-County Breakdown)
One of the biggest mistakes I see Utah real estate agents making is marketing like it's still 2019. The growth patterns have completely shifted, and if you're not paying attention, you're missing out on the hottest markets.
Utah County Real Estate Market: The Growth Leader
Utah County added 21,853 new residents in 2024—that's 43% of the entire state's population growth.
But here's what's interesting: it's not happening in Provo. It's happening in the suburbs:
Saratoga Springs: 7.9% population growth
Highland: 7.8% population growth
Herriman: 1,017 new housing units added
Eagle Mountain: Rapid expansion continuing
Why this matters for agents: If you're not heavily marketing in these Utah County cities, you're leaving money on the table.
Salt Lake County Real Estate: Steady Urban Growth
Salt Lake County added 12,113 new residents (24% of state growth)
Key findings:
57% of growth driven by natural increase (births exceeding deaths)
Urban core seeing renovation and redevelopment
Buyers prioritizing walkability and urban amenities
Washington County (St. George Area): The Retirement Boom Continues
Washington County added 5,858 residents with strong retiree migration
Popular areas:
St. George proper
Ivins
Santa Clara
Tooele County Real Estate: The Fastest Growth Rate
Tooele County grew 3.1%—the fastest rate for large counties in Utah
Why? Affordability + proximity to Salt Lake County employment
Other High-Growth Utah Markets to Watch
Magna: 8.0% population growth (fastest in Wasatch Front)
Cache County (Logan): Strong university-driven demand
Iron County (Cedar City): Emerging market with SUU presence
Need help marketing in these high-growth Utah markets? Nielsen Creative Co. creates location-specific content that positions you as THE expert in your target areas.
Utah Real Estate Prices 2025: What Homes Are Actually Selling For
Let's cut through the noise and talk about actual Utah home prices right now.
Statewide Utah Housing Prices (September 2025)
Median home price: $586,800 (up 6.9% YoY)
Price per square foot: $218 (up 2.7%)
Total homes sold: 3,328 (up 3.6%)
Utah Real Estate Prices by County
County Median Price YoY Change Salt Lake County~$575,000+6.5% Utah County~$595,000+7.2% Washington County~$550,000+5.8% Tooele County~$425,000+8.1% Weber County (Ogden)~$450,000+6.3%Most Affordable Utah Cities for First-Time Buyers
Ogden: $387,000 median
Logan: $393,000 median
Tooele: $425,000 median
Translation for agents: Prices are still appreciating in the Utah real estate market—just at a slower, more sustainable pace. Which, if you ask me, is actually better for long-term market health than the 25% jumps we saw in 2021-2022.
The Utah Job Market: Why Employment Data Matters for Real Estate
Here's something every Utah real estate agent should be tracking: the job market.
Utah Employment Statistics 2025
Unemployment rate: 3.2% (vs. 4.3% nationally)
Annual job growth: 2.8%
Where Utah Jobs Are Growing
Sector Jobs Added Education & Health Services+13,200 Construction+8,800 Professional & Business Services+5,900Why this matters: More jobs = more people with money = more potential homebuyers. The Utah economy is strong, and that directly impacts real estate demand.
The Three Critical Utah Real Estate Market Shifts in 2025
Shift #1: From Seller's Market to Balanced Market
What changed in the Utah housing market:
Buyers now have choices (and they're using them)
Negotiation is back on the table
Strategy actually matters again
Your edge as a Utah real estate agent:
Gone are the days when you could just throw a listing up and watch the offers roll in. Now? The agents who can actually negotiate, who can present data clearly, and who know how to create urgency (without the frenzy) are the ones winning deals in Utah's competitive real estate market.
If you've been coasting on the hot market, it's time to sharpen your skills.
Shift #2: From Speed to Strategy
What changed:
Average days on market in Utah: 55-61 (not the 15-20 we got used to)
Professional photos aren't optional anymore—they're mandatory
Marketing quality directly impacts results in the Utah real estate market
Your edge:
Here's a stat that should wake you up: Real estate agents who are investing in professional content—video tours, drone footage, social media marketing—are getting 3x the engagement on their Utah listings.
Three times.
When homes are sitting longer in the Utah market, presentation matters more. A lot more.
This is where Nielsen Creative Co. comes in. We help Utah real estate agents create the kind of content that makes listings impossible to scroll past. Professional video tours, drone footage, social media graphics, and market update content that positions you as the expert. Explore our services
Shift #3: From Location to Lifestyle
What changed in Utah real estate:
Remote work broke the traditional location rules
Buyers want lifestyle, not just proximity to downtown
The story matters more than the square footage
Your edge:
The biggest growth in Utah's real estate market isn't happening in downtown Salt Lake anymore. It's happening in the suburbs and outlying communities.
Why? Because buyers in the Utah housing market aren't choosing based on "how close is this to the office" anymore. They're asking:
"What's the community like?"
"Are there good schools nearby?"
"Can I mountain bike from my house?"
"What does life look like here in Utah?"
Master the narrative, master the Utah market. The real estate agents who can tell compelling stories about Utah properties and communities are the ones getting the listings.
How to Answer Tough Client Questions About the Utah Real Estate Market
Let's be real—you're probably getting some version of these questions about the Utah housing market multiple times a week. Here's how to answer them with confidence:
"Should I wait for Utah home prices to drop?"
Your data-backed answer:
"Look, I get why you're asking about the Utah real estate market. But here's what the data shows: Utah home prices are up 6.9% year-over-year, and we're adding 50,000+ new residents every single year to the Utah housing market. We have strong job growth, 3.2% unemployment, and we're the 4th fastest-growing state in the nation.
Waiting a year could easily cost you more in appreciation than you'd save waiting for a Utah price drop that might not even happen. Plus, with days on market at 55-61 right now, you actually have negotiation power you wouldn't have had two years ago in Utah's real estate market."
"Why is my Utah home sitting on the market?"
Your answer:
"Great question about the current Utah housing market. Right now, 32% of homes on the market are getting price drops. The Utah real estate market has shifted from homes selling in days to taking 55-61 days on average. That doesn't mean your home won't sell—it means we need to look at the comps, make sure we're priced right for the Utah market, and ensure our marketing is top-notch.
Honestly? The Utah homes that are priced correctly and presented professionally are still moving. Let's make sure yours is in that category."
"Is Utah real estate still a good investment?"
Your answer:
"Absolutely. Here's why the Utah real estate market remains strong: Our unemployment is 3.2% when the national average is 4.3%. We're adding thousands of construction and professional jobs to the Utah economy. We have the youngest population in America, which means long-term demand for Utah housing. And we're still growing at a healthy, sustainable pace.
The difference between the Utah real estate market now and 2022 is that we're not in a frenzy anymore—and that's actually a good thing for long-term stability in Utah's housing market."
Utah Real Estate Market Forecast: What's Coming in 2025-2026
Let me give you the roadmap of where the Utah housing market is headed:
Utah Real Estate Predictions 2025-2026
Population Growth Forecast:
Expected annual growth: 1.5-1.8%
Utah to reach approximately 3.6 million by end of 2026
Continued in-migration from California, Texas, and New York
Utah Home Price Forecast:
Expected appreciation: 3-4% annually
Sustainable, healthy growth for the Utah real estate market
More balanced than the 15-25% jumps of 2020-2022
Utah Housing Inventory Forecast:
Likely to stabilize around 4-6 months of supply
Continued balanced market conditions in Utah
Neither strong seller's market nor buyer's market
Utah Real Estate Hot Spots for 2025-2026
Rapid Growth Areas:
Utah County suburbs: Eagle Mountain, Saratoga Springs, Highland
Herriman and surrounding areas
Tooele County communities
Steady Growth Areas:
Salt Lake County urban core
Cottonwood Heights
Holladay
Emerging Utah Real Estate Markets:
Washington County (St. George area)
Cache County (Logan)
Iron County (Cedar City)
Real Estate Marketing Strategies That Work in Utah's 2025 Market
Let me be blunt about Utah real estate marketing: Here's who's going to win (and who's going to struggle) in the current market.
Utah Real Estate Agents Who Will Dominate in 2025-2026:
✅ Agents who embrace video and social media content for Utah listings
✅ Agents who understand Utah market data and can articulate it clearly
✅ Agents who invest in professional marketing for their Utah properties
✅ Agents who target the actual growth areas in Utah
✅ Agents who build relationships in the Utah real estate community, not just transactions
✅ Agents who position themselves as Utah market experts through consistent content
Utah Real Estate Agents Who Will Struggle:
❌ Agents waiting for the Utah market to "get back to normal"
❌ Agents using the same marketing they used in 2022
❌ Agents who don't adapt to longer market times in Utah
❌ Agents who underestimate the power of professional presentation
❌ Agents who ignore social media and digital marketing
The choice is pretty clear, right?
Ready to dominate Utah's real estate market? Nielsen Creative Co. specializes in transforming good agents into market authorities through professional content. We handle the videos, graphics, and social media so you can focus on selling homes. Book your free strategy session
Your Utah Real Estate Marketing Action Plan
Here's your step-by-step plan for succeeding in Utah's 2025 real estate market:
This Week:
Update your pricing strategy for the 55-61 day Utah market
Review your last 5 listings—are you presenting them as well as you could?
Identify growth areas in Utah you're not marketing in yet
Audit your social media—when's the last time you posted about the Utah market?
This Month:
Invest in better content for your Utah listings (photos, video, social media)
Start sharing Utah market insights consistently (position yourself as the expert)
Reach out to past clients—they need updates about the Utah real estate market
Create a Google My Business profile optimized for "real estate agent [your Utah city]"
This Quarter:
Build a content system that positions you as THE Utah real estate authority
Focus on high-growth Utah markets: Saratoga Springs, Highland, Magna, Herriman
Master the art of selling lifestyle, not just location in Utah
Develop strategic partnerships with Utah mortgage brokers, home inspectors, and contractors
Utah Real Estate SEO Strategy:
Claim your Google Business Profile for "Real Estate Agent [Your City], Utah"
Create neighborhood guides for your Utah target areas
Blog consistently about the Utah real estate market (like this!)
Get reviews from satisfied Utah clients on Google and Zillow
Optimize your website for "Utah real estate agent" and location-specific keywords
The Bottom Line: The Utah Real Estate Market Isn't Dying—It's Evolving
Utah isn't cooling. The Utah housing market isn't crashing. Utah's real estate market is evolving.
The opportunities in Utah real estate are absolutely massive—but they belong to the agents who:
Know the real numbers about the Utah market (not what they feel like)
Market like professionals (because Utah buyers now expect it)
Tell compelling stories about Utah properties and lifestyle (because that's what actually sells homes now)
The Utah Real Estate Opportunity in Numbers:
46% of Utah's population is under 30 (your future buyers)
50,000+ new residents annually (sustained demand)
3.2% unemployment (economic strength)
4th fastest-growing state (long-term viability)
Youngest state in America (generational pipeline)
This is not a time to panic about the Utah real estate market. This is a time to adapt and thrive.
Frequently Asked Questions About Utah's Real Estate Market
Is the Utah real estate market crashing in 2025?
No. The Utah housing market is experiencing a healthy correction to sustainable growth. While days on market have increased to 55-61 days and inventory is up 15.8%, home prices are still appreciating at 6.9% year-over-year. With 50,000+ new residents annually and strong economic fundamentals, Utah's real estate market remains robust.
What is the average home price in Utah in 2025?
As of September 2025, the median home price in Utah is $586,800, representing a 6.9% increase year-over-year. Prices vary significantly by county, with Utah County at approximately $595,000, Salt Lake County at $575,000, and more affordable markets like Tooele County at $425,000.
Where are the best places to buy real estate in Utah right now?
High-growth Utah markets in 2025 include Saratoga Springs (7.9% population growth), Highland (7.8%), Magna (8.0%), and Herriman. For affordability, consider Ogden ($387,000 median), Logan ($393,000), or Tooele County. Utah County suburbs offer the strongest appreciation potential.
How long do homes stay on the market in Utah?
The average days on market in Utah is currently 55-61 days, up from approximately 33 days in 2022. This represents a return to more balanced market conditions. Homes that are properly priced and professionally marketed typically sell within this timeframe.
Is it a good time to invest in Utah real estate?
Yes. Utah's real estate market fundamentals remain strong with 3.2% unemployment, 50,000+ annual new residents, the youngest population in America (median age 32.4), and sustained job growth. The current balanced market offers better negotiation opportunities than the frenzied 2021-2022 market while still providing solid appreciation potential of 3-4% annually.
What is the Utah real estate market forecast for 2026?
Experts predict continued sustainable growth in Utah's housing market through 2026, with 1.5-1.8% population growth, 3-4% home price appreciation, and inventory stabilizing around 4-6 months of supply. High-growth areas like Utah County suburbs, Tooele County, and Washington County are expected to lead appreciation.
Transform Your Utah Real Estate Business with Nielsen Creative Co.
Look, I started Nielsen Creative Co. because I was a real estate agent in Utah who got tired of struggling with marketing. I saw incredible agents—people who really knew the Utah market inside and out—getting lost in the shuffle because they couldn't figure out content creation.
Here's the truth: You're phenomenal at selling Utah homes. You know the neighborhoods, the schools, the communities. You understand the Utah real estate market better than anyone.
But you're probably not phenomenal at:
Editing listing videos
Designing social media graphics
Creating market update content
Managing consistent posting schedules
Optimizing content for the Utah market
And you shouldn't have to be.
Your time is better spent closing deals, building relationships, and serving your Utah clients.
How Nielsen Creative Co. Helps Utah Real Estate Agents Dominate
We create the content that makes you THE authority in Utah's real estate market:
🎥 Professional Listing Videos
Cinematic property tours that showcase Utah homes
Drone footage highlighting Utah's stunning landscapes
3x higher engagement than photos alone
Optimized for social media and MLS
📊 Utah Market Update Graphics
Data-driven visuals with current Utah statistics
Branded templates featuring your info
Perfect for social media and email newsletters
Position you as the Utah market expert
📱 Social Media Management
Consistent posting about the Utah real estate market
Engagement with potential buyers and sellers
Hashtag strategy for Utah-specific reach
Stories, Reels, and posts that build your authority
🏡 Listing Presentations That Win
Professional materials showcasing your Utah expertise
Market data specific to their neighborhood
Visual comparisons and pricing strategies
Close more Utah listings with confidence
📧 Email Marketing Campaigns
Nurture your Utah sphere of influence
Market updates, new listings, sold properties
Keep your name top-of-mind with past clients
Generate repeat and referral business in Utah
Real Results from Utah Agents We've Worked With
"Nielsen Creative Co. completely transformed my Utah real estate business. Within 3 months of working with them, my social media engagement tripled, and I closed 2 listings directly from my Instagram content. The Utah market update graphics they create position me as THE expert in my area."
— Sarah M., Salt Lake County Realtor
"I was spending 10+ hours a week trying to create content for my Utah listings. Nielsen Creative Co. took that off my plate entirely. Now I focus on what I do best—selling homes in Utah—while they handle all the marketing. Best investment I've made in my business."
— Mike T., Utah County Real Estate Agent
"The listing videos Nielsen Creative Co. creates for my Utah properties are incredible. Sellers are choosing me specifically because they see the quality of content I produce. It's given me a huge competitive advantage in the Utah real estate market."
— Jennifer K., Utah County Real Estate Agent
Ready to Dominate Utah's Real Estate Market?
The Utah market shifted. The agents who adapt will thrive. The ones who don't... well, you know.
Here's what happens next:
Step 1: Book Your Free 30-Minute Strategy Session
We'll review your current marketing, identify your biggest opportunities in the Utah market, and show you exactly how Nielsen Creative Co. can help you stand out.
Schedule Your Free Strategy Session →
No pitch. No pressure. Just a real conversation about where you want your Utah real estate business to go and how we can help you get there.
Step 2: Get Your Custom Utah Market Content Plan
Based on your target areas, ideal clients, and business goals, we'll create a customized content strategy that positions you as THE expert in your Utah market.
Step 3: Watch Your Utah Real Estate Business Transform
Within 30-60 days, you'll have:
Professional content posting consistently
Higher engagement on your Utah listings
More inbound leads from social media
Better closing rates on listing presentations
More time to focus on selling homes in Utah
The Utah Market Won't Wait. Will You?
Every day you wait is a day your competitors are adapting.
Every week without professional content is lost opportunities.
Every month you struggle with DIY marketing is time you could be closing deals.
The Utah real estate market in 2025 isn't about survival. It's about domination.
And Nielsen Creative Co. is here to help you dominate.