🏡 Why Builders Deserve Influencer Level Content Without the Heavy Lifting
I spent five years in real estate here in Utah, and I still love this industry. But something I noticed during that time stuck with me:
Even the most beautiful homes don’t always get the attention they deserve.
It’s not about how the home looks — it’s about how it’s shared. And in today’s market, that means video, reels, and authentic content that lives where buyers are scrolling.
That’s exactly why I started Nielsen Creative Co.
The Truth? Buyers Are Watching — But Only If You’re Posting.
These days, big brands don’t try to do it all themselves. They use influencers — real people with real audiences — to tell the story for them.
So why should it be any different for builders?
When I create a content day for a builder, I invite multiple real estate agents to tour the home, film walkthroughs, record authentic reactions, and talk naturally about the property.
It’s like having multiple influencers showcase your home — each with their own voice, audience, and style — without you having to do the legwork.
Here’s What That Looks Like:
Short-form video walkthroughs for Reels, TikTok, and YouTube Shorts
Podcast-style interviews with builders or preferred lenders
Behind-the-scenes footage that makes your brand feel personal and approachable
Agent-generated content from multiple perspectives — and audiences
You’re no longer the only one talking about your product.
You’re letting others spread the word — and that creates trust.
Why This Matters to Me
I’ve lived in Utah my whole life. I now split my time between here and the Netherlands, — but Utah is still home base.
And because of my background — a mix of real estate, creative media, and a degree in marketing and communications — I know how to bring strategy to storytelling. This business is personal to me. When I work with a builder or agent, it’s not just about pretty footage — it’s about delivering results and real visibility.
What You Get With Nielsen Creative Co.
Not just a video.
Not just a reel.
But multiple points of view, authentic social content, and a clear message — all crafted to get your homes in front of the right people.
If you’re a builder looking for a better way to showcase your homes, or an agent wanting to collaborate, I’d love to connect.
I’m currently booking content days for April/May and would be happy to show you what a builder content day looks like behind the scenes.
Let’s get your homes seen — and talked about.
—
Stephan Nielsen
Founder, Nielsen Creative Co.
Marketing | Real Estate | Storytelling